Friday, 7 January 2011

evaluation

1
Here is a recording of me talking about my product




2 The ancillary texts are the print advert and radio advert and the main product is our finished documentary. Prior to creating our ancillary texts we first looked at the codes and conventions for both adverts therefore giving us an idea of what out adverts needed to include when It came to advertising out main product.

When it came to the planning of the print advert and radio we needed to make sure we were advertising our documentary in the most appealing way which meant including the the features that have relevance to our main product. Planning enabled us to find the most efficient way of combining the product within the texts this meant we looked at other print adverts and radio adverts for example we looked on channel 4 creative for some inspiration as we want our documentary to be aired on channel 4.

The main product surrounding the subject of colour when it came to advertising this pointed us in us in making our print advert colourful this was because it was relevant to the topic and we also felt as it would be eye catching it would attract an audience to watch our documentary. As a group we brainstormed a variety of different ideas that was could follow for our print advert and which would be the most effective. Considering our titles is living in colour we thought it would be a good idea to have a person in the image to show that people do live in colour rather than just showing colours or objects. So we went with the idea of covering someone in different coloured paint this shows the link between the title and the print advert.

When it came to the radio advert there were different codes and conventions as a group we had to consider to create the highest effect on an audience. Some of the things that had to be included was a music bed underneath the advert this brought the radio advert to life because it would be un-interesting with out. Another thing a music bed should also do is be catchy this is so the song sticks in the audiences head therefore reminding them of the product. The channel four advert and time and dare the documentary is going to be shown is said at the end of the documentary therefore it’s the last thing the audience hear so it sticks again it sticks in there mind.
Vox pops on the radio advert are usually used this is so the advert shows different parts of the documentary are shown this is also so the audience is kept interested and it also gives the advert a fun edge. Therefore in our radio advert we chose to include vox pops of people saying there favourite colours this kept the radio advert in touch with the main product as it was relevant and also some of the vox pops had been used in our documentary. Not only can this other clips of other clips of interviews be used in your radio advert giving a better insight sometimes. The song we used in our radio advert was a song we also used in our documentary ‘ true colours’ however we used an upbeat modern version which was aimed at our target audience. Another thing we linked with our documentary was the voice over on the radio advert as we felt it would be odd to use a different voice over as they should match and it would make more sense.

Our print advert is appealing to our target audience as we used a young girl which makes it relatable to our target audience. Another thing that makes our print advert relatable is the way its realy simple and in present day simple graphics are usually more appealing and as channel 4 is seen as a 'indie' channel which is why we chose to keep it minimalistic. Furthermore we found from target audience reaserch that brighter colours were preffered and as many of the people we asked to do our questionaire fell into the age range 16-18. When it comes to our radio advert we thought that by using an up to date track it would keep it young and funky.

3 From audience research i learnt what was right and wrong with my documentary this enabled me to see opinions from different people mainly our target audience. We chose to make our documentary a mixed documentary right at the begining of this project therefore appealing to a wider rang of people and was a popular choice therefore we thought it would make our documentary succesfull.

I posted my documentary on the social networking site facebook and asked my freinds and fellow media students to give me honest opinions about what they thought of our documentary. this gave me an insight into different opinionson our documentary from people that fell into our target audience i recivedd both negative and positive opinions which felt give us a wider view some of the negative comments i recived went as followed 'footage at gallery jumps a bit, but this could be due to bad equipment' , 'the only bad point is some of the voxpops and other shots are wobbly and not straight' and 'but some of the shots can be wobbly ' as you can see the only negative comments we recieved was about our filming therefore this tells us in the future our camera skills should be worked on.
We had many positive comments from our audience feedback for example ' love the music for the opening title sequence, as it sets the mood for the documentary and is relevant to the topic of the documentary' , 'i like that yous used that paint advert as archive footage' and 'camera angles are fabulous' all of the describing words used are realy positive this leads me to conclude that our documentary was succesfull.

Below is a recording i made of one of my fellow media students Rhiannon , before i filmed her speaking about my documentary she watched it. Below she is talking about things she found positive in our documentary.





4

Thursday, 30 December 2010

Audience Feedback


10 Questions About Our Documentary

1. Did you like the documentary?
2. Did the documentary make sense to you?
3. Do you think the general topic was successful? A good idea?
4. Did the print advert advertise you to want to watch the documentary?
5. Did the radio advert work well? Did it appeal to you as an audience?
6. Do you think the voiceover worked?
7. Do you feel there was a good range of music that was relevant to the topic?
8. Did you feel that the archive material included worked well?
9. What was your favourite part of the documentary?
10. How could the documentary be improved?

We asked 15 people to fill in the questionare above after viweing our documentary this enabled us too see what we could of done better.
This graph clearly shows that people enjoyed our achive footage also from other audience feedback we learnt people enjoyed the archive footage. We used alot of archive footage however i felt it was needed as the topic of the documentary was so broad.







The graph above shows that altough the majority of people found that the print advert enticed them too watch our documentary some people said it didnt this shows that the print advert could of been improved. The graphy shows that people thought that the topic of colour was a good idea however a minority of people said it wasnt this could be down too it being too simple or they just werent intersted in it however we found that the topic being simple appealed to a greater audience













By asking what part of the documentary the audience found most succesful was a way of discovering what part we did best on. the results were even which told us that all parts were equally as good. the beginging could of been liked as it was fun and fast however the middle was was interviews and people might of found them intresting and others boring.


The graph above demonstrated that people found the music bed we used relevant to our topic as group we worked hard to find the perfect songs that were about colour with songs like 'true colours' and 'Im blue'.


From the results we found that the results were split on this question therefore telling the voice over appealed to some people but not everybody however this is what happens in life some of the reasons people might like it is becuase towards the end the sounds quality was poor and louder in places than others.
The graph shows that the radio advert appealed to the majority of people however it shows it could be improved to appeal to more people.




Above the graph shows that people generally liked our documentary this is positive as it shows that our hard worked has paid of however in the future we would try to make it more appealing for everyone.



All of the results we got back shows us that people found that our documentary made sense to them this is realy good thing as it engages the audience and may keep them interested.

Wednesday, 15 December 2010

interview questions

Interview with Art Student

Do you feel that colour influences you as an art student?

Does colour influence you in your work?

Did the use of colour in the art industry persuade you in any way to take the subject?

Do you prefer creating pieces of art with colour in them?
How important do you feel colour is in society?

Do you think that colour can be stereotypical? (e.g blue for boys, pink for girls, black for goths)

What is your favourite colour?

Why?

Interview with Art advisor

Would you say that colourful paintings in the gallery are more popular?

Are customers more attracted to the more colourful paintings?

How important do you think colour is in todays society in your line of work?

Do artists use particular colours to represent an emotion in their pieces?

How does colour personally influence you?

What is your favourite colour?

Why?

Interview with Art Teacher

Is colour important when you are teaching a lesson?

Do you feel that the students are more interested in the lesson when using colour?

Do you encourage your students to use colour within their work?

Did using colour personally influence you to become a teacher?

How important do you think colour is in todays society?

Do you feel that uses of colour has become more popular?

What is your favourite colour?

radio advert

Codes and Conventions of the radio advert

When you are creating your radio advert theese things should be included this is so they stick with the codes and conventions of a radio advert. The codes and conventions are below;

Time and date of the programme should be included on the radio advert this is simply so the audience knows when it is being aired.

the should be a voice over advertising the documentary using persuasive language which would hopefully attract an audience.

vox pops are usually included this is so the radio advert stays upbeat and there is not too much talking.

catchy music should be played to stay in the audiences mind therefore making them remember the advert. The music should also positive

Planning our radio advert

When considering the planning of the radio advert, we began by listening to all of the sound on our documentary to decide which we thought was the best to advertise our documentary. We chose to play the song ' im blue ' at the begining just like in our documentary another we thing we have included wich sticks to the codes and conventions is Vox Pops.



Aboe is a radio advert thats not linked with a documentary however this one has a catchy song that people remember and was realy succesfull when it was aired.



Above is a radio advert that also isnt for a documentary as they are difficult to find however it follows the codes and conventions. At end it tells you all the imformation you need amd draws you in at the begining.

Voice Over Scripts

Voice over script for documentary

Colour is everywhere its in our streets in , it’s in our adverts. There is absolutely no where you can go were colour isn’t shining bright right in front of our eyes.
It is constantly used in our supermarkets to keep us interested in the products were buying. We took an active interest in how colour influences peoples lives and how it used to capture our attention and play with our emotions.
Colour can affect sport and how fans will only wear their teams colour to show there support.
Colour plays a massive part in the industry artists play with the use of colours to evoke a different emotion from there audiences.
Colour is used as a form of expression it keeps the attractiveness of art alive
People gain a deep sense of enjoyment with using different colours and being creative
Colour tv was first announced on the 1st of July 1967 colour has been shown to improve the quality fo films this is shown in the phonenonom the wizard of oz , the transition between way a film looks in black and white compared to the way it looks in colour shows a huge improvement to the viewing experience


Voice Over For Radio Advert
Colour is everywhere its in our streets in , it’s in our adverts. There is absolutely no where you can go were colour isn’t shining bright right in front of our eyes.
What are your true colours? Live in colour Wednesday at 10 on channel four